social marketing
Social marketing
Social marketing is the use of basic commercial marketing principles to influence change and inspire action.
You have to translate your ideas into a message everyone in the community can understand. Look at your ideas like they are sitting on the shelf in a supermarket. What is your product, its cost and its availability? Are you promoting it effectively to your target audience?
Product: clearly define your idea and what it does. Why does it make your community a healthier place?
Healthy Community Factsheets
These factsheets will provide explanations of common (and sometimes misunderstood) terms used in Healthy Communities literature and materials. The sheets also provide useful links to further resourceson each subject.
Our mission is to create innovative solutions to meet community challenges and build strong, equitable and sustainable communities through education, engagement and collaboration
